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Business Group and AirAsia's Parent Capital A Forge Game-Changing Travel Alliance


Benjamin Hughes

April 1, 2024 - 04:29 am


Strategic Partnership Soars: Group Joins Forces with AirAsia's Parent Corporation

SHANGHAI, April 1, 2024 /PRNewswire/ — In a move that marks a significant advancement in the travel industry, Group, a prominent global travel service provider, has initiated a comprehensive strategic alliance with Capital A Berhad, the main holding entity behind the celebrated budget airline, AirAsia. This collaboration is set to span a variety of operational areas, harmonizing efforts from flight bookings to lodging, local attractions, car-hailing, and streamlined payment procedures.

The newly established strategic partnership amplifies an already fruitful association that began in 2020. Since then, both organizations have committed to a deep-rooted relationship. Group and Capital A Berhad are set on multiplying AirAsia's footprint and diversifying its range through Group's trailblazing solutions, including advanced merchandising and the acclaimed Virtual Interline product.

The joint endeavor aims to propel the caliber of service to loftier heights, augment the quality of products offered, and integrate synergies between the customer service teams of both Group and AirAsia. In alignment, TripLink will be tasked with furnishing AirAsia Aviation Group with tailored payment solutions, cultivating significant value for both entities. The strategic move is poised to enable AirAsia to realize greater cost efficiencies and, in turn, pass on enhanced value to its customer base.

Jane Sun, the Chief Executive Officer of Group, expressed her enthusiasm for the partnership: "The bond we share with Capital A is not only robust but also long-tenured. The establishment of this strategic partnership heralds yet another milestone in our mutual quest to nurture and invigorate the tourism sector. This partnership stands as a testament to the successes we've shared since our initial agreement. Group is constantly seeking to refine our operational processes and customer interactions, and it is with great anticipation that we utilise these competencies in our collaborative ventures with Capital A, thereby enriching our users' travel adventures."

Conveying his excitement, the CEO of Capital A, Tony Fernandes, said: "We are ecstatic about the integration of Capital A's triumvirate – AirAsia, AirAsia MOVE, and BigPay – within this dynamic partnership. Our cooperative venture transcends promoting AirAsia flights and their additional services on Group's platforms. While we concentrate on amplifying AirAsia's presence and business endeavors in China, we also aim to draw Group's considerable customer base towards ASEAN. The collaborative pathway for AirAsia MOVE involves tapping into Group's expansive hotel inventory, enabling MOVE activities, and fostering ticketing and car-hailing ventures for Group's clientele. Through the merging of our far-reaching networks and resources, we are set to deliver superior travel experiences to our customers, thereby driving collective growth and prosperity for both our organisations."

About Group Group stands as a revered and prominent global travel service provider that encompasses industry giants such as, Ctrip, Skyscanner, and Qunar. Through its vast platforms, Group empowers travelers across the globe with the information and tools necessary for making informed and economically savvy arrangements for travel products and services. Moreover, it affords its partners the opportunity to showcase their offerings to a plethora of users via an aggregation of extensive travel-related content, resources, and a sophisticated transaction platform that includes mobile applications, comprehensive websites, and customer service centers operational around the clock.

Established in 1999 and proudly listed on both NASDAQ in 2003 and HKEX in 2021, Group has emerged as one of the most recognizable names in travel globally. The group is driven by a mission "to pursue the perfect trip for a better world." Learn more about Group and its endeavors by visiting

Stay connected and up-to-date with Group's latest developments through their social media platforms: Explore insights, updates, and more on Twitter, connect with the community on Facebook, network through LinkedIn, and discover engaging content on YouTube.


The Path to an Unparalleled Travel Ecosystem

This far-reaching partnership between Group and Capital A is expected to forge a pathway toward an unprecedented travel ecosystem, wherein seamless integration of various travel services will be the norm rather than the exception. Consumers can anticipate a future where booking a flight, reserving a hotel room, securing local attraction tickets, arranging for transportation, and managing payments become an interconnected and impeccably smooth journey.

With Capital A's established reputation in the low-cost airline industry and Group's technological prowess and expansive global platform, the fusion of these powerhouses is poised to dramatically transform the travel landscape. Customers can look forward to a consumer-first approach where convenience, cost-efficiency, and comprehensive coverage of travel needs are delivered consistently and with unprecedented precision.

As the strategic partnership evolves, one of the anticipated outcomes is the creation of tailor-made offerings that cater specifically to the swelling Asian market and beyond. Strategic targeting of consumer trends and the development of customized travel packages are prospective priorities that will satiate the wanderlust of a diverse clientele and entice even more travelers into indulging their travel desires.

Bringing ASEAN to the World Stage

This alliance leverages AirAsia's extensive network within ASEAN and its growth initiatives directed at China, signaling a concerted effort to put the vibrant ASEAN region on the international travel map. This symbiotic push will not only emphasize the allure of ASEAN as a top travel destination but will also showcase the breadth of experiences that can only be found within this dynamic region.

The role of AirAsia MOVE within this partnership is particularly significant. As AirAsia's venture into the hospitality and activities segment, MOVE aims to facilitate the integration of travel-related experiences beyond mere flight bookings. The collaboration with Group extends MOVE's reach by incorporating hotel and activity bookings into a singular, easy-to-navigate platform, thus enriching the travel experience for countless patrons.

Technological Synergy and Service Excellence

With a shared vision for service excellence, Group and Capital A are set to drive innovation within the travel industry through technological synergy. Group’s expertise in advanced merchandising and its Virtual Interline product offer sophisticated methods for bundling travel options, creating a more personalized and efficient booking experience for travelers.

Moreover, the collaborative effort extends to customer support, where harmonized customer service operations aim to provide responsive and highly specialized assistance, catering to the intricacies of each traveler’s needs. The concerted team efforts signify a commitment to offer service that is not just satisfactory, but truly exceptional, setting a new standard in the travel domain.

Payment Solutions and Cost Efficiency

In addition to enhancing the travel experience, the partnership also focuses on the financial aspect of traveling. Through TripLink, Group's innovative payment platform, seamless transactions are assured for customers of AirAsia. By streamlining the payment process, AirAsia is poised to achieve significant cost efficiencies, which, in turn, can be passed on to customers in the form of value offerings, discounts, and more competitive pricing structures.

As such, the integrated payment solutions between Group and AirAsia represent more than just a facilitation of transactions; they reflect a deeper commitment to customer affordability and convenience. This strategy aligns with both parties' objectives of removing barriers to travel, ensuring that exceptional travel experiences become accessible to a broader demographic of explorers.

Future Horizons: Expansion and Community Impact

Fundamentally, this partnership is not solely about expansion within the industry but also making a profound impact on the communities served by both organizations. The cumulative efforts of Group and AirAsia are expected to invigorate local economies through increased tourism, stimulate employment in hospitality and travel-related services, and contribute to the global dialogue on sustainable and responsible tourism.

Looking ahead, Group and Capital A are set to continually explore new horizons, expand into untapped markets, and innovate within the travel space. Their collaborative spirit is the driving force behind initiatives that will not only redefine the industry standard for travel but also bring the world closer, one journey at a time.

Indeed, as the aviation and travel sectors adapt to an ever-changing global landscape, partnerships like the one between Group and Capital A exemplify the kind of strategic vision and adaptability that will shape the future of travel. Consumers, communities, and the broader industry stand to benefit from a shared commitment to growth, innovation, and the pursuit of an exceptional travel experience for all.

For more information, please visit the official websites and social media profiles of Group and Capital A, and stay attuned to the exciting developments stemming from this partnership.