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Optimizely Triumphs in Digital Commerce, Leading B2B Innovation


Benjamin Hughes

May 6, 2024 - 18:19 pm


Optimizely Eclipses Competition: A Forerunner in B2B Commerce Solutions

NEW YORK, May 6, 2024 /PRNewswire/ -- In a groundbreaking announcement made today, Optimizely, a preeminent provider of digital experience platforms (DXPs), has been recognized as a Leader in The Forrester Wave™: Commerce Solutions for B2B, for the second quarter of 2024. With its robust testing and optimization features, Optimizely stands out in the industry, providing capabilities that the report indicates are lacking in more than half of the evaluated vendors. This accolade underscores the company's prowess in an ever-evolving digital marketplace.

Optimizely Named A Leader in The Forrester Wave™: Commerce Solutions for B2B, Q2 2024

Transforming B2B Commerce with Digital Expertise

"As B2B commerce becomes increasingly reliant on advanced digital solutions, Optimizely is committed to delivering intuitive, industry-specific innovations," elaborated Rupali Jain, Chief Product Officer at Optimizely. This distinction from Forrester is not just timely but reflective of our unwavering dedication to revolutionize how our clients engage with digital commerce. Our commerce tools form the backbone of 'Optimizely One' - a comprehensive suite designed to escalate the digital presence of organizations and magnify the impact marketers can make."

Strengthening Innovations in the Digital Realm

The Forrester report emphasizes Optimizely's investment in platform enhancements, which propels innovation across its entire suite of offerings. Described as possessing a "good architecture," Optimizely has earned accolades from customers for the vast array of ready-to-use features and extensive customizability it provides.

Reiterating on its broad-based commerce solutions for both B2B and B2C markets, Optimizely has not shied away from improving its offerings. These endeavors range from centralized product access to proudly presenting their industry-leading commerce solutions, housed in both Software as a Service (SaaS) and Platform as a Service (PaaS) models. Optimizely empowers teams with smooth interfaces and operational autonomy, enabling brands to interact with their audiences with unmatched agility and versatility.

A Trailblazer in Digital Experience Platforms

Forrester's acclaim follows a consistent pattern of industry accolades for Optimizely. The firm’s trajectory includes being anointed a Leader in the 2024 Gartner® Magic Quadrant™ for Digital Experience Platforms. In the preceding year, Optimizely also clinched a Leader spot in The Forrester Wave™: Digital Experience Platforms, Q4 2023.

The full The Forrester Wave™ report is available for download here, providing in-depth insights into how Optimizely measures up against other top-tier vendors in the domain.

Upholding the Gartner Disclaimer

Gartner, an entity renowned for its critical and analytical assessments, issues a disclaimer emphasizing that its endorsement is not swayed by the rating or designation of any vendor, product, or service. It is noteworthy to mention the researchers of Gartner, such as Irina Guseva, John Field, Mike Lowndes, and Jim Murphy, are independent of any commercial influence, and their publications reflect only their expert opinions.

The Gartner disclaimer clearly indicates that their research should not be perceived as factual statements and that the company disclaims all warranties related to the research, legal or otherwise.

The Mission and Vision of Optimizely

Optimizely's primary mission is to enable users to tap into their full digital capacity. Redefining marketing and product team strategies, this innovative player in the digital landscape focuses on optimizing user experiences across a gamut of channels. 'Optimizely One™,' is their pioneering platform, providing marketers a substantial edge in building a flexible, tailor-made tech stack. This empowers companies across the globe to meticulously orchestrate content lifecycles, drive every digital interaction's monetization, and roll out experiments touching every consumer interface – all via a single, AI-fortified workflow.

Boasting nearly 1500 employees across 21 global offices, Optimizely's dynamic ecosystem encompasses over 700 partners, supplementing the growth of more than 10,000 businesses such as H&M, PayPal, Zoom, and Toyota. These collaborations have fortified the brands, augmenting customer lifetime value, ramping up revenue, and broadening market presence. Adopting a balanced corporate ethos, Optimizely emerges as an organization that's 'large enough to serve, small enough to care.'

For a comprehensive understanding of Optimizely and their contributions to digital transformation, interested parties are encouraged to visit

Recognition and Trust: The Hallmarks of Optimizely's Success

The lauds Optimizely has received from Forrester and Gartner typify the trust and recognition the company has managed to secure within the digital industry. This steadfast confidence is not unfounded but rests on the wide spectrum of high-quality digital solutions and the versatile toolkit Optimizely offers to its B2B clientele.

Their suite of products integrates seamlessly, offering companies the dexterity needed in an increasingly digital-first commerce landscape. Reflecting on the simplicity yet comprehensive nature of Optimizely's platform, the litany of features from content personalization to AI-driven decisions caters to a diverse range of industry requirements. Moreover, the leadership within Optimizely, champions the vision of a digitally-adept ecosystem, propagating customer engagement through meaningful and memorable experiences.

Pioneering Digital Transformation Across Industries

Optimizely's narrative is one of empowerment - empowering marketing teams to own their digital initiatives and drive growth through bespoke solutions. Stepping foot into the realm of digital experience, the journey is made smoother due to the testing and optimization capabilities that Optimizely natively integrates. By affording a generous toolkit to their customers, the digital strategies materialize with ease and perfection, underscoring the importance of the 'Optimizely One' platform in orchestration and implementation.

It is the adaptability and the user-centric interface that ranks Optimizely at a venerable position, making the platform a revered choice for industry leaders seeking to keep up with the evolving digital transformation landscape. The joy and ease with which teams can manipulate the platform to churn out potent commerce strategies solidify Optimizely's status as an industry vanguard.

Future-Proof Functionality in the Forefront

Deliberating on the "good architecture" mentioned in the Forrester report, it becomes apparent that Optimizely's commitment to innovation is a continuous pursuit. The platform is engineered to be future-proof, ensuring that as digital commerce evolves, Optimizely's offerings will not only keep pace but set the trend. Integration and scalability are at the core of this architecture, empowering businesses to expand their commerce capabilities effortlessly.

The acclaim from both reference customers and industry analysts reveals that Optimizely's set of out-of-the-box features, coupled with their high degree of customizability, furnish clients with a robust platform poised to tackle the dynamic challenges of digital commerce.

An Ensemble of Services Tailored for Commerce Excellence

Moving beyond the essentials of digital commerce, Optimizely's suite is designed to accommodate the intricate workflows and unique needs of various industries. Their perspicacity in recognizing the integral role of digital experiences in B2B transactions underpins the continual enhancement of their solutions.

Optimizely's platform, equipped with a comprehensive range of functionalities, allows for effortless content integration and management. From creating immersive digital landscapes to personalizing customer journeys, Optimizely’s tools equip businesses with everything needed to create, deploy, and optimize commerce funnels with precision. It’s this harmonious blend of technology and customer insight that has made Optimizely an indispensable ally to businesses striving for digital proficiency.

A Commitment to Delivering Market-Leading Commerce Solutions

As a paragon of SaaS and PaaS offerings, Optimizely goes beyond providing ordinary solutions by delivering power and flexibility to the hands of its consumers. The platform's market-leading commerce solutions are testimony to its devotion to excellence and innovation. Developed to tackle real-world commerce challenges, these solutions facilitate a transformative experience that is both efficient and impactful for clients.

Designed with a user-friendly interface, Optimizely's platform ensures that complex commerce strategies are simplified, granting marketing and commerce teams the ability to execute with confidence. The scalability of the platform also plays a vital role, enabling businesses to grow their offerings and customer reach without technical hindrances.

Expansive Global Reach and Diverse Clientele

Taking pride in its global footprint, Optimizely continues to stretch its reach across continents. The company's influence is not confined to geographical limitations, translating instead into a global community that collaborates to push the frontiers of digital commerce.

Optimizely’s partner network and clientele endorse the platform's value proposition – an assembly of nearly 700 partners and over 10,000 businesses stand as a testament to Optimizely’s capacity to scale and innovate. Household names such as H&M, PayPal, Zoom, and Toyota exemplify the diversity and calibre of clients that rely on Optimizely's solutions to excel in the competitive digital space.

The Verdict from Industry Pioneers and Customers

The consistent recognition from Forrester and Gartner serves as a testament to Optimizely’s leadership in the digital experience domain. These rankings are not merely symbolic but evident of the tangible value that Optimizely provides to its users. The positive reviews and feedback from reference customers further bolster the claims of Optimizely's efficacy.

To support the high ratings and analytical praise, Optimizely maintains an earnest dialogue with its users, investing in constant platform upgrades and product enhancements to better serve the evolving needs of digital commerce.

Embracing the Future with Optimizely’s Vision

Encapsulating the essence of Optimizely, the company’s narrative is one of digital emancipation and strategic innovation. The acknowledgment it has received signals just the beginning of an ongoing saga of digital mastery and industry leadership. Organizations worldwide have much to gain from the marriage of Optimizely's digital expertise and their own commercial aspirations.

In the face of a digital future that is forever in flux, Optimizely stands poised – ready to empower, innovate, and lead the revolution of B2B commerce experiences.


In a digital epoch dominated by swift evolution and intense competition, Optimizely's recognition by two leading research firms illuminates the consequential strides the company has made. As the landscape of digital commerce unfolds, businesses seeking a fortified ally will find a steadfast partner in Optimizely, one that promises not just digital transformation, but a beacon leading towards digital transcendence.