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bsm partners amplifies global pet care influence with new french office 27


BSM Partners Amplifies Global Pet Care Influence with New French Office


Benjamin Hughes

May 7, 2024 - 02:41 am


BSM Partners Sets Foot in Europe with New Office in Nantes, France

BENTONVILLE, Ark., May 7, 2024 /PRNewswire/ – BSM Partners, renowned as the largest comprehensive pet care research, consulting, and strategy-to-shelf product innovation organization, is now marking a significant milestone in the company's history. Today, they have proclaimed the broadening of their international reach through the inauguration of their inaugural European outpost. This strategic move aims at fortifying the firm’s global presence and cements its commitment to catering to the rapidly burgeoning pet care sector on a worldwide spectrum.

BSM Partners has entrusted Émilie Mesnier, a figure steeped in the culture and operations of the company having held the position of Director of Product Innovation, with the new role as Vice President for European Operations. As a seasoned professional hailing from France herself, Mesnier brings forth an impressive tenure of over 17 years within the industry. Bolstered by an educational background with a master's degree in food science from Agrosup Dijon, she is well-equipped to lead the Nantes office towards success.

Mesnier commented on the company's distinct ability to navigate and unlock new market avenues for its clientele. She highlighted the comprehensive range of services BSM Partners delivers, which remains unrivaled in the sector. There is exuberance within the firm as the team anticipates amplifying their influence throughout Europe, leveraging on their extensive skillset and service offerings.

The multidisciplinary team at BSM Partners is a blend of expertise with individuals holding PhDs, consumer scientists, engineers, psychologists, as well as board-certified veterinarians and nutritionists. This diverse group of professionals shares a collective wealth of over 550 years of technical experience. The organization prides itself on offering a spectrum of services that spans across research, innovative product development, Food Safety & Quality Assurance Reviews (FSQAR), comprehensive nutrition services, veterinary services, business transformation, operational support, and engineering.

Brent Kirn, the Vice President of Sales and Marketing at BSM Partners, emphasized the importance of a cohesive business strategy that facilitates the swift introduction of inventive pet products into the European and U.S. marketplaces. According to Kirn, agility and speed are pivotal for growth within the dynamic and ever-evolving pet food landscape, and it is the firm’s rich experience that gives it an edge.

Nate Thomas, the pioneering founder and partner of BSM Partners, reaffirmed the company's ethos of having a boundaryless approach to innovation. He acknowledged that this expansion provides escalated support for their European clientele seeking global growth and American clients wishing to establish and flourish in European markets. The extension into Europe signifies BSM Partners' commitment to supporting its clients' aspirations on a grander scale.

BSM Partners stands as the most comprehensive full-service pet care research, consulting, and product innovation firm. The firm’s research experts partner with hundreds of clients, from large-scale enterprises to emerging startups, to meticulously craft, evaluate, and consult on the production of thousands of novel products year after year.

To explore more about BSM Partners and their expertise in leading the industry with innovation and advisory in the pet care domain, interested individuals and companies can visit

For further information and updates regarding BSM Partners, media personnel and interested stakeholders can view the company's visual identifier by visiting their logo page at

An Evolving Landscape in Pet Care Innovation

The pet care industry, which once navigated on traditional pathways, has seen a shift towards more innovative and scientifically backed products. This paradigm change can be attributed to the increasing demand for quality and the desire for pet owners to ensure the utmost care for their companions. In this evolving landscape, companies like BSM Partners have carved a niche for themselves, standing at the forefront of pioneering research and product development aimed at improving the lives of pets and their owners alike.

BSM Partners' expansion into Europe with their new office in Nantes underscores their strategic intent to tap into a market that is ripe with opportunity. With Europe being a pivotal market for pet care products, the company’s presence in Nantes will serve as a keystone for bridging the gap between American innovation and European expertise. This synergy of cross-continental knowledge and experience positions BSM Partners to provide their clients with insights and product offerings that reflect global trends and needs.

With the pet industry experiencing unprecedented growth and the humanization trend of pets continuing to rise, the demand for premium pet care and nutrition has propelled companies to seek expert guidance and innovative solutions. BSM Partners, through its expansion and Mesnier's adept leadership, is poised to offer their pragmatic insights and technical adeptness to aid companies in navigating the complex European regulatory landscape, as well as crafting products that resonate with both pet and owner.

A Commitment to Excellence and Expertise

The European office is but one testament to BSM Partners' dedication to excellence. The collaborative team of industry experts at BSM brings forward ideas that transform into tangible products, marking advancements in pet care. Their approach goes beyond standard research and development, offering a holistic view of the product lifecycle, from inception to shelf. The firm understands the intricacies involved in the pet care sector and meticulously addresses each aspect to ensure successful product launches and market penetration.

BSM Partners' global vision is personified through their services, including nutrition services that prioritize the health and well-being of pets. With an increasing emphasis on specialized diets and innovations in pet nutrition, BSM's nutrition services cater to the evolving demands of modern pet care. Pet owners today seek products that align with their values and standards, and through BSM's tailored nutritional guidance and science-based formulations, companies can meet and exceed those expectations.

The company's expansion and propositions are reflective of the changing tides within the pet food sector. With Kirn's stress on speed to market and Thomas's vision of borderless innovation, BSM Partners aligns with the sentiment that in today's high-paced market, readiness and adaptability are crucial. In an age where the competition is not just local but global, the inauguration of the Nantes office signifies BSM's preparedness to serve as a conduit for international brand growth and customer reach in the pet care industry.

Fostering Growth and Global Partnerships

The international growth trajectory of BSM Partners entails building robust relationships with global partners. Their commitment to fostering growth is mirrored in the partnerships they establish, ensuring that clients receive support that is not just about meeting current demands, but also about anticipating future trends and needs within the pet care domain. This proactive approach confirms BSM's role as a strategic ally to brands looking to innovate, expand, and lead in a highly competitive environment.

With sustainability and ethical considerations coming to the forefront of consumer consciousness, BSM Partners is also aligned with the changing landscape where transparency, ethical sourcing, and sustainability are becoming integral to the R&D process. Their European expansion, therefore, also opens doors for exploring and integrating sustainable practices that meet the heightened expectations of European consumers, setting a new benchmark in the industry.

Navigating the Future of Pet Care

Looking ahead, BSM Partners' Nantes office is set to become a hub of innovation, trendsetting, and thought leadership within the pet care sector. The firm's continuous investment in research and development, combined with its pulse on market trends, places it in an enviable position to not just respond to the market but to actively shape it. As pet owners globally seek the best for their companions, BSM Partners is there to ensure that the industry delivers on these aspirations, ultimately enhancing the human-animal bond through superior products and services.

To conclude, this historic expansion by BSM Partners serves as a pivotal moment for the company and the industry at large. As Mesnier takes the helm of the European operations, her expertise and the support of a skilled multidisciplinary team promise a future where pets are offered the best of care, backed by leading-edge research and market insights. As the company takes its first step on European soil, it does so with the promise of innovation, collaboration, and excellence that have become synonymous with the BSM name.

For more information on BSM Partners and their expansive array of services, individuals and corporations are encouraged to visit their website, offering a closer look into how the firm is shaping the future of the pet care industry.

Click here to discover more about BSM Partners.